Audiences

What is PII and how does it impact my ad audiences? Personally Identifiable Information (PII) is essentially any data that can identify an individual user. So PII would include things like...

What are retargeting ads and how do they work? Before you can retarget voters who visit your website, you'll need to embed a small piece of code, known as...

Is there a way to target by DMAs?

What's the difference between Curated Audiences, Custom Audiences, First Party/CRM Audiences, and Re-targeting Audience Types? When we look at what audience you use for your ads, the first step is to decide what type of...

I have a list I want to target. How do I upload that? If you have a list you would like to target from your CRM or other first-party data source, you can...

Where does the Audience Data come from? Premium Data PartnersWe are pleased to partner with premium data partners to provide the industry's most frequently updated voter records...

What are One-Click Curated Audiences? Our one-click Curated Audiences are hand-built by our team of advertising campaign pros. These audiences make it easy to launch...

How to use first party data (aka CRM or voter file data) to create an audience