Cannabis ad creative will be evaluated on a case-by-case basis. You are responsible for ensuring that any cannabis ads comply with all applicable laws, including that the content, location, and intended audience of the ad complies. At a minimum, cannabis ads must meet the following standards:

  • Advertisement is free of pricing/location/product/availability details (including giveaways or samples of any kind)

  • Advertisement is free from people/characters/animals (real or cartoon)

  • Advertisement is free from messaging about the flavor of the product

  • Advertisement is free of images of marijuana plants, paraphernalia, or leaves 

  • Advertisement is free of images showing consumption of products

  • Advertisement is free of any medical or health claims

  • Advertisers must fully follow the guidelines set out in the Cannabis Act and its regulations.

Disclaimers or other disclosures such as License numbers and age or responsible use statements may be required for targeted geographic areas. For detailed information, please consult any applicable local rules and competent legal counsel in your local jurisdiction.

Ads Platform staff cannot advise on disclaimer or disclosure requirements, nor can they provide legal advice of any kind.

Please be aware that independent third party auditors will review all creatives prior to the campaign going live for a compliance check. If an ad is found to be non-compliant, the campaign will be paused and the advertiser will be given an opportunity to revise the ad. If repeated non-compliance is encountered, we reserve the right to deactivate your Ads Platform account at any time at our sole and reasonable discretion.