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Getting Started

Articles in this section will help you get started quickly in our self-serve programmatic advertising platform!
What is the difference between Full Service, Managed Service and Self Service? The ads platform was designed to allow everyone to harness the power of programmatic digital advertising as affordably, accessibly, and...
Why do I need to associate each campaign to an 'Advertiser'?
What is the name of my advertiser? All ads must be linked to an advertiser—basically, the responsible party for the content of that advertisement. When you create...
How should I determine my campaign's ad budget?
User Management
  • What is my wallet?
  • How do I add someone to help manage my ads?
  • I'm having trouble logging in. How do I change my password?
  • What's the difference between deleting and deactivating a user?
  • What permission levels can I assign to my team members?
  • How many team members can I have in my account?
  • What does it mean to 'Manage the Wallet'?
  • Help! I keep receiving the error "Email Not Found" when I try to log in!
  • How do I change where invoices, receipts, and other billing information goes?
Analytics | Reports
  • Can I customize the analytics that I see for each campaign?
  • Can I know who sees my ads?
  • How do I share reports and analytics with others?
  • Understanding Discrepancies Between Ad Platform Analytics and Site Analytics
  • vCTR, CPV, CPM, VCR - Argh! What do all these acronyms even mean?
  • My Campaign is showing as 'At Risk' – What Are My Options?
  • Why do I need to associate each campaign to an 'Advertiser'?
Compliance
  • Political Ad Requirements
    • Are there restrictions for Political and/or Election advertising?
    • What constitutes 'Election Advertising'?
    • I am running ads for a ballot measure. What do I need to run ads?
    • I am running ads for an advocacy effort. What do I need to run ads?
    • I am running for a federal office in the US. What do I need to run ads?
    • I am running for state or local office. What do I need to run ads?
  • Why do I need to associate each campaign to an 'Advertiser'?
  • What is the name of my advertiser?
  • How do I create, update or correct my advertiser's sensitive vertical compliance information?
Getting Started
  • What is the difference between Full Service, Managed Service and Self Service?
  • Why do I need to associate each campaign to an 'Advertiser'?
  • What is the name of my advertiser?
  • How should I determine my campaign's ad budget?
Audiences
  • What's the difference between Curated Audiences, Custom Audiences, First Party/CRM Audiences, and Re-targeting Audience Types?
  • What are retargeting ads and how do they work?
  • I have a list I want to target. How do I upload that?
  • What is PII and how does it impact my ad audiences?
  • Is there a way to target by DMAs?
  • What are One-Click Curated Audiences?
Ad Creative
  • What is the correct format for my video ads?
  • What size display ads do I need for my campaign?
  • Are there any tricks to designing creative that gets results?
  • Can I hire you to design or produce my creative?
  • How do I resize ad files that are too large for the TIB Ads platform?
  • Can I re-use creative I've already uploaded or purchased?
  • Where do I find creatives that I've already created or uploaded?
  • What options do I have for adding new creative to my account?
  • How do I edit or customize creative templates purchased in the Creative Shop?
  • Why is my uploaded ad creative being rejected?
  • I uploaded creative files, so why aren't they available to attach to a campaign?
  • I am running ads for an advocacy effort. What do I need to run ads?
Managing Campaigns
  • What is the difference between Full Service, Managed Service and Self Service?
  • Can I edit my agency margin on a live campaign?
  • Why can’t I edit certain features of my campaign after going live?
  • How do I know if my ads are running?
  • Can I manage my campaign on a mobile device?
  • How do I find campaigns I created and saved but didn't launch?
  • How do I edit my campaign's run dates after it is running?
  • Can I update my ad sets on a live campaign?
  • How do I edit geo-targeting on a live campaign?
  • How do I change my audience after my campaign is running?
  • How do I swap or add creatives on a live campaign?
  • What is a Conversion/Acquisition Campaign?
  • How do I verify my pixel for a CPA campaign?
  • Can I run a campaign only on Hulu?
  • What is an average CPM for digital ads?
  • How should I determine my campaign's ad budget?
  • How do I edit the budget once my campaign is running?
  • I need some professional help with my campaign. What are my options?
Billing & Accounting
  • How do I change where invoices, receipts, and other billing information goes?
  • How do I add funds to my wallet?
  • What payment methods can I use in the Ads platform?
  • I ended my campaign before it finished spending the full budget -- what happens now?
  • Can I share funds between users on my account?
  • Where can I see my transaction history?
  • Can I run a campaign now and pay later? (Line of Credit)
  • What is the process for requesting a refund?
  • How should I determine my campaign's ad budget?
  • What can I use my wallet funds for?
  • How do I edit the budget once my campaign is running?
Agency Partners
  • Can I edit my agency margin on a live campaign?
  • Can I run a campaign now and pay later? (Line of Credit)
  • I plan on running a large amount of ads this year through my agency. Do you offer discounted rates?
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