Getting Started
Articles in this section will help you get started quickly in our self-serve programmatic advertising platform!
What is an average CPM for digital ads?
For cost estimation purposes, we advise that most CPMs (cost per mile or Cost Per 1,000 Impressions) will fall in...
What is the difference between Full Service, Managed Service and Self Service?
The ads platform was designed to allow everyone to harness the power of programmatic digital advertising as affordably, accessibly, and...
What do I need to get started running ads?
Why do I need a domain-linked email to sign up for an ads account?
A domain-linked email is required to comply with state and federal laws concerning ad authorizations and disclosures. In short, it...
What is the name of my advertiser?
All ads must be linked to an advertiser—basically, the responsible party for the content of that advertisement. When you create...
What is a 'Campaign' in the ads platform?
How should I determine my campaign's ad budget?
The Ad Budget Estimator Tool is a great way to determine what your budget should be to hit your digital...
What is the difference between the account types?
Campaign or Business AccountsCampaign or Business Accounts are designed for single-purpose teams that will only ever promote ONE advertising entity....
Why do I need to associate each campaign to an 'Advertiser'?