Our one-click Curated Audiences are hand-built by our team of advertising campaign pros. These audiences make it easy to launch your campaign with pre-designed targeting universes, taking the guesswork out of building your audience.
They are built from thousands of data points that come from trusted, third-party data providers—like L2 and Tunnl—and fit commonly-used targeting parameters. These data segments empower you to swiftly and confidently build your audience with just one click, ensuring efficiency and effectiveness.
Examples include:
Cord Cutters
Right- and Left-leaning News Viewers
Sports Enthusiasts
Major Household Purchase Decision Makers
Outdoor Enthusiasts
Active Investors
As well as political-oriented audiences such as
Likely Swing Voters
Primary and General Election Turnout Audiences
General Election Persuasion Audiences
Pro-Choice Voters
Community Activists
...and many more
We are also proud to introduce Halo Influence Audiences in partnership with our friends at Tunnl, allowing you to expand reach, credibility, and influence by engaging trusted messengers within national and community-based ecosystems. The Ad Platform will initially be offering seven Halo Audiences that are available off the shelf and immediately targetable for any campaign! Additionally, custom Halo Influence Audiences can be built on-demand for a nominal fee—these hyper-targeted audiences will allow you to surgically deliver messaging to decision-makers, organizational leaders, or specific individuals where precision matters more than scale. Get in touch with your Client Success Manager today to request a custom Halo Influence Audience.
Check back often because we add new Curated Audience data segments frequently based on current events and client requests! If you have an idea for a Curated Audience you'd like to see, let us know by sending a message through the support page in the Ads Platform.