Cannabis ad creative will be evaluated on a case-by-case basis. You are responsible for ensuring that any cannabis ads comply with all applicable laws, including that the content, location, and intended audience of the ad complies. At a minimum, cannabis ads must not include:
Any cartoon or imagery appealing to minors
Images of marijuana plants, paraphernalia, or leaves
Consumption of products
Any medical or health claims
Giveaways or samples of any kind
Any link to a landing page that provides for the sale of federally illegal products
Disclaimers or other disclosures such as License numbers and age or responsible use statements may be required for targeted geographic areas. For detailed information, please consult any applicable local rules and competent legal counsel in your local jurisdiction.
Please be aware that independent third party auditors will review all creatives prior to the campaign going live for a compliance check. If an ad is found to be non-compliant, the campaign will be paused and the advertiser will be given an opportunity to revise the ad. If repeated non-compliance is encountered, we reserve the right to deactivate your Ads Platform account at any time at our sole and reasonable discretion.