When uploading video files, it's important to ensure that they meet certain requirements to ensure they are accepted and uploaded to the ads platform. We’ve put together a handy checklist to make sure your files are ready to go! You can also utilize handy free resources like AdValify -Video Validator to troubleshoot your creative video files. 

Having trouble uploading your video creative files? Let our Creative Team handle it for you. Whether you’re facing challenges or just need a little extra help, our expert team will format and upload your video file directly to your creative folder in your account. You can purchase creative upload support in the Creative Shop or reach out to our Client Success team!

For Programmatic Digital Video Creative : 

  • All videos should be provided in .mp4 format.

  • All videos must be under the 100MB max file size per creative unit.

  • All videos must be in 16:9 aspect ratio (no square videos or vertical videos).

  • All Programmatic Video (Pre–roll / Mid-roll) videos must adhere exactly to one of four standard ad lengths:

    • :06-sec

    • :15-sec (Preferred)

    • :30-sec

    • :60-sec

For Connected TV (CTV) and Streaming OTT Video Creative:

  • All CTV/OTT videos should be provided in .mp4 format.

  • All CTV/OTT videos must be under the 250MB maximum file size range

  • All CTV/OTT videos must be in 16:9 aspect ratio (no square videos or vertical videos)

  • All CTV/OTT videos must adhere exactly to one of two standard ad lengths: 

    • :15-sec

    • :30-sec (Preferred)

For CTV - videos must also meet the following technical requirements:

  • Dimensions (px): 1280x720 (minimum) // 1920x1080 (maximum)

  • Bit Rate: 15-30 mbps

  • Bit Depth: 8, 10, or 16

  • Codec: H.264 or Apple ProRes 422 HQ

  • Frame Rate: 23.98 or 25 or 29.97

  • Audio:

    • 2-Channel Stereo

    • PCM or AAC Format

      • If PCM:16 or 24 Bit Depth

    • 192-256 kbps Bit Rate

    • 41.1 or 48 kHz Sample Rate