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Cannabis | CBD Ad Requirements

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These are the specific Cannabis and CBD ad requirements when using our self-serve programmatic ad platform
What jurisdictions are approved for Cannabis advertising?
What creative requirements must I adhere to when running Cannabis ads in the United States? Cannabis ad creative will be evaluated on a case-by-case basis. You are responsible for ensuring that any cannabis ads comply...
What creative requirements must I adhere to when running Cannabis ads in the Canada?
Getting Started
  • What is an average CPM for digital ads?
  • What is the difference between Full Service, Managed Service and Self Service?
  • What do I need to get started running ads?
  • Why do I need a domain-linked email to sign up for an ads account?
  • What is the name of my advertiser?
  • What is a 'Campaign' in the ads platform?
  • How should I determine my campaign's ad budget?
  • What is the difference between the account types?
  • Why do I need to associate each campaign to an 'Advertiser'?
User Management
  • What is the Ad Platform Wallet?
  • How do I add someone to help manage my ads?
  • I'm having trouble logging in. How do I change my password?
  • What's the difference between deleting and deactivating a user?
  • What permission levels can I assign to my team members?
  • How many team members can I have in my account?
  • What does it mean to 'Manage the Wallet'?
  • Help! I keep receiving the error "Email Not Found" when I try to log in!
  • How do I change where invoices, receipts, and other billing information goes?
Ad Creative
  • What is the correct format for my video ads?
  • What size display ads do I need for my campaign?
  • Are there any tricks to designing creative that gets results?
  • Can I hire you to design or produce my creative?
  • How do I resize ad files that are too large for the TIB Ads platform?
  • Can I re-use creative I've already uploaded or purchased?
  • Where do I find creatives that I've already created or uploaded?
  • What options do I have for adding new creative to my account?
  • How do I edit or customize creative templates purchased in the Creative Shop?
  • Why is my uploaded ad creative being rejected?
  • I uploaded creative files, so why aren't they available to attach to a campaign?
  • I am running ads for an advocacy effort. What do I need to run ads?
Audiences
  • What's the difference between Curated Audiences, Custom Audiences, First Party/CRM Audiences, and Re-targeting Audience Types?
  • I have a list I want to target. How do I upload that?
  • What is PII and how does it impact my ad audiences?
  • How to use first party data (aka CRM or voter file data) to create an audience
  • What are retargeting ads and how do they work?
  • Where does the Audience Data come from?
  • Is there a way to target by DMAs?
  • What are One-Click Curated Audiences?
Managing Campaigns
  • What is an average CPM for digital ads?
  • How do I edit geo-targeting on a live campaign?
  • What is the difference between Full Service, Managed Service and Self Service?
  • How do I edit my campaign's run dates after it is running?
  • How do I know if my ads are running?
  • Why can’t I edit certain features of my campaign after going live?
  • How do I find campaigns I created and saved but didn't launch?
  • How should I determine my campaign's ad budget?
  • How do I swap or add creatives on a live campaign?
  • Can I edit my agency margin on a live campaign?
  • How do I edit the budget once my campaign is running?
  • How do I change my audience after my campaign is running?
  • Can I manage my campaign on a mobile device?
  • Can I update my ad sets on a live campaign?
  • What is a Conversion/Acquisition Campaign?
  • How do I verify my pixel for a CPA campaign?
  • Can I run a campaign only on Hulu?
  • I need some professional help with my campaign. What are my options?
Analytics | Reports
  • How do I share reports and analytics with others?
  • vCTR, CPV, CPM, VCR - Argh! What do all these acronyms even mean?
  • Can I customize the analytics that I see for each campaign?
  • Can I know who sees my ads?
  • Understanding Discrepancies Between Ad Platform Analytics and Site Analytics
  • My Campaign is showing as 'At Risk' – What Are My Options?
  • Why do I need to associate each campaign to an 'Advertiser'?
Billing & Accounting
  • I ended my campaign before it finished spending the full budget -- what happens now?
  • Where can I see my transaction history?
  • How do I change where invoices, receipts, and other billing information goes?
  • What is the process for requesting a refund?
  • How should I determine my campaign's ad budget?
  • What payment methods can I use in the Ads platform?
  • Can I share funds between users on my account?
  • Can I run a campaign now and pay later? (Line of Credit)
  • How do I edit the budget once my campaign is running?
  • How do I add funds to my wallet?
  • What can I use my wallet funds for?
  • Am I required to pay sales tax on Advertising?
Sensitive & Regulated Verticals
  • Political Ad Requirements
    • Are there restrictions for Political and/or Election advertising?
    • What constitutes 'Election Advertising'?
    • I am running for a federal office in the US. What do I need to run ads?
    • I am running ads for a ballot measure. What do I need to run ads?
    • I am running ads for an advocacy effort. What do I need to run ads?
    • I am running for state or local office. What do I need to run ads?
  • Cannabis | CBD Ad Requirements
    • What jurisdictions are approved for Cannabis advertising?
    • What creative requirements must I adhere to when running Cannabis ads in the United States?
    • What creative requirements must I adhere to when running Cannabis ads in the Canada?
  • Why do I need to associate each campaign to an 'Advertiser'?
  • What is the name of my advertiser?
  • How do I create, update or correct my advertiser's sensitive vertical compliance information?
Agency Partners
  • Can I edit my agency margin on a live campaign?
  • Can I run a campaign now and pay later? (Line of Credit)
  • What is agency 'margin management' and how does it work?
  • How do I become an Agency Partner?
  • What is an Agency account?
  • What additional features or benefits do I have as an agency partner?
  • I plan on running a large amount of ads this year through my agency. Do you offer discounted rates?
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