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What can I use my wallet funds for?

What can I use my wallet funds for?

The funds in your wallet can be used for the following purchases inside the Ads platform:

Launching a new ad campaign
Adding additional budget to a live ad campaign
Adding our 'Managed Service' offering to any of your ad campaigns
Purchasing creative templates from our Creative Shop

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Updated on February 18, 2026

How do I edit the budget once my campaign is running? How should I determine my campaign's ad budget?

User Management

What is my wallet?
How do I add someone to help manage my ads?
I'm having trouble logging in. How do I change my password?
What's the difference between deleting and deactivating a user?
What permission levels can I assign to my team members?
How many team members can I have in my account?
What does it mean to 'Manage the Wallet'?
Help! I keep receiving the error "Email Not Found" when I try to log in!
How do I change where invoices, receipts, and other billing information goes?

Analytics | Reports

Can I customize the analytics that I see for each campaign?
Can I know who sees my ads?
How do I share reports and analytics with others?
Understanding Discrepancies Between Ad Platform Analytics and Site Analytics
vCTR, CPV, CPM, VCR - Argh! What do all these acronyms even mean?
My Campaign is showing as 'At Risk' – What Are My Options?
Why do I need to associate each campaign to an 'Advertiser'?

Compliance

Political Ad Requirements
Why do I need to associate each campaign to an 'Advertiser'?
What is the name of my advertiser?
How do I create, update or correct my advertiser's sensitive vertical compliance information?

Getting Started

What is the difference between Full Service, Managed Service and Self Service?
Why do I need to associate each campaign to an 'Advertiser'?
What is the name of my advertiser?
How should I determine my campaign's ad budget?

Audiences

What are retargeting ads and how do they work?
Is there a way to target by DMAs?
What are One-Click Curated Audiences?
What's the difference between Curated Audiences, Custom Audiences, First Party/CRM Audiences, and Re-targeting Audience Types?
I have a list I want to target. How do I upload that?
What is PII and how does it impact my ad audiences?

Ad Creative

What is the correct format for my video ads?
What size display ads do I need for my campaign?
Are there any tricks to designing creative that gets results?
Can I hire you to design or produce my creative?
How do I resize ad files that are too large for the TIB Ads platform?
Can I re-use creative I've already uploaded or purchased?
Where do I find creatives that I've already created or uploaded?
What options do I have for adding new creative to my account?
How do I edit or customize creative templates purchased in the Creative Shop?
Why is my uploaded ad creative being rejected?
I uploaded creative files, so why aren't they available to attach to a campaign?
I am running ads for an advocacy effort. What do I need to run ads?

Managing Campaigns

What is the difference between Full Service, Managed Service and Self Service?
How do I know if my ads are running?
Can I manage my campaign on a mobile device?
How do I edit my campaign's run dates after it is running?
Can I edit my agency margin on a live campaign?
How do I edit geo-targeting on a live campaign?
How do I swap or add creatives on a live campaign?
What is a Conversion/Acquisition Campaign?
How do I verify my pixel for a CPA campaign?
What is an average CPM for digital ads?
Why can’t I edit certain features of my campaign after going live?
How do I find campaigns I created and saved but didn't launch?
Can I update my ad sets on a live campaign?
How do I change my audience after my campaign is running?
Can I run a campaign only on Hulu?
How should I determine my campaign's ad budget?
How do I edit the budget once my campaign is running?
I need some professional help with my campaign. What are my options?

Billing & Accounting

How do I change where invoices, receipts, and other billing information goes?
How do I add funds to my wallet?
What payment methods can I use in the Ads platform?
Can I share funds between users on my account?
What is the process for requesting a refund?
What can I use my wallet funds for?
I ended my campaign before it finished spending the full budget -- what happens now?
Where can I see my transaction history?
Can I run a campaign now and pay later? (Line of Credit)
How should I determine my campaign's ad budget?
How do I edit the budget once my campaign is running?

Agency Partners

Can I edit my agency margin on a live campaign?
Can I run a campaign now and pay later? (Line of Credit)
I plan on running a large amount of ads this year through my agency. Do you offer discounted rates?

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