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Managing Campaigns

If you need to make changes to a campaign after its launched, these helpdocs will guide you through the process to update your budget, extend or shorten your campaign, adjust targeting, creative and more.
What is an average CPM for digital ads?
How should I determine my campaign's ad budget? The Ad Budget Estimator Tool is a great way to determine what your budget should be to hit your digital...
Can I edit my agency margin on a live campaign?
Can I run a campaign only on Hulu?
What is the difference between Full Service, Managed Service and Self Service? The ads platform was designed to allow everyone to harness the power of programmatic digital advertising as affordably, accessibly, and...
How do I edit geo-targeting on a live campaign?
What is a Conversion/Acquisition Campaign?
How do I find campaigns I created and saved but didn't launch?
How do I edit my campaign's run dates after it is running?
Can I update my ad sets on a live campaign?
Why can’t I edit certain features of my campaign after going live?
How do I know if my ads are running?
Can I manage my campaign on a mobile device?
How do I change my audience after my campaign is running?
How do I swap or add creatives on a live campaign?
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Showing 1 to 15 of 18 results

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Getting Started
  • What is a 'Campaign' in the ads platform?
  • How should I determine my campaign's ad budget?
  • What is the difference between Full Service, Managed Service and Self Service?
  • Why do I need to associate each campaign to an 'Advertiser'?
  • What is the name of my advertiser?
  • What do I need to get started running ads?
  • Why do I need a domain-linked email to sign up for an ads account?
  • What is the difference between the account types?
User Management
  • What is the Ad Platform Wallet?
  • How do I add someone to help manage my ads?
  • I'm having trouble logging in. How do I change my password?
  • What's the difference between deleting and deactivating a user?
  • What permission levels can I assign to my team members?
  • How many team members can I have in my account?
  • What does it mean to 'Manage the Wallet'?
  • Help! I keep receiving the error "Email Not Found" when I try to log in!
  • How do I change where invoices, receipts, and other billing information goes?
Ad Creative
  • What is the correct format for my video ads?
  • What size display ads do I need for my campaign?
  • Are there any tricks to designing creative that gets results?
  • Can I hire you to design or produce my creative?
  • How do I resize ad files that are too large for the TIB Ads platform?
  • Can I re-use creative I've already uploaded or purchased?
  • Where do I find creatives that I've already created or uploaded?
  • What options do I have for adding new creative to my account?
  • How do I edit or customize creative templates purchased in the Creative Shop?
  • Why is my uploaded ad creative being rejected?
  • I uploaded creative files, so why aren't they available to attach to a campaign?
  • I am running ads for an advocacy effort. What do I need to run ads?
Audiences
  • Is there a way to target by DMAs?
  • What are retargeting ads and how do they work?
  • What is PII and how does it impact my ad audiences?
  • What's the difference between Curated Audiences, Custom Audiences, First Party/CRM Audiences, and Re-targeting Audience Types?
  • What are One-Click Curated Audiences?
  • I have a list I want to target. How do I upload that?
  • Where does the Audience Data come from?
  • How to use first party data (aka CRM or voter file data) to create an audience
Managing Campaigns
  • What is an average CPM for digital ads?
  • How should I determine my campaign's ad budget?
  • Can I edit my agency margin on a live campaign?
  • Can I run a campaign only on Hulu?
  • What is the difference between Full Service, Managed Service and Self Service?
  • How do I edit geo-targeting on a live campaign?
  • What is a Conversion/Acquisition Campaign?
  • How do I find campaigns I created and saved but didn't launch?
  • How do I edit my campaign's run dates after it is running?
  • Can I update my ad sets on a live campaign?
  • Why can’t I edit certain features of my campaign after going live?
  • How do I know if my ads are running?
  • Can I manage my campaign on a mobile device?
  • How do I change my audience after my campaign is running?
  • How do I swap or add creatives on a live campaign?
  • How do I verify my pixel for a CPA campaign?
  • I need some professional help with my campaign. What are my options?
  • How do I edit the budget once my campaign is running?
Analytics | Reports
  • How do I share reports and analytics with others?
  • Understanding Discrepancies Between Ad Platform Analytics and Site Analytics
  • Can I know who sees my ads?
  • Can I customize the analytics that I see for each campaign?
  • vCTR, CPV, CPM, VCR - Argh! What do all these acronyms even mean?
  • My Campaign is showing as 'At Risk' – What Are My Options?
  • Why do I need to associate each campaign to an 'Advertiser'?
Billing & Accounting
  • How do I change where invoices, receipts, and other billing information goes?
  • How should I determine my campaign's ad budget?
  • Can I run a campaign now and pay later? (Line of Credit)
  • Where can I see my transaction history?
  • How do I add funds to my wallet?
  • Can I share funds between users on my account?
  • What payment methods can I use in the Ads platform?
  • What is the process for requesting a refund?
  • I ended my campaign before it finished spending the full budget -- what happens now?
  • What can I use my wallet funds for?
  • How do I edit the budget once my campaign is running?
Sensitive & Regulated Verticals
  • Political Ad Requirements
    • Are there restrictions for Political and/or Election advertising?
    • I am running ads for an advocacy effort. What do I need to run ads?
    • What constitutes 'Election Advertising'?
    • I am running for state or local office. What do I need to run ads?
    • I am running ads for a ballot measure. What do I need to run ads?
    • I am running for a federal office in the US. What do I need to run ads?
  • Why do I need to associate each campaign to an 'Advertiser'?
  • What is the name of my advertiser?
  • How do I create, update or correct my advertiser's sensitive vertical compliance information?
Agency Partners
  • Can I edit my agency margin on a live campaign?
  • Can I run a campaign now and pay later? (Line of Credit)
  • I plan on running a large amount of ads this year through my agency. Do you offer discounted rates?
  • What additional features or benefits do I have as an agency partner?
  • What is an Agency account?
  • How do I become an Agency Partner?
  • What is agency 'margin management' and how does it work?
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